Summer Merch Trends: The Hottest Custom Apparel for 2025

Woman wearing a stylish red custom t-shirt with white script text, paired with denim shorts, showcasing summer fashion trends in branded apparel.

Stay Ahead of the Trends with Custom Summer Apparel

As temperatures rise, so does the demand for lightweight, stylish, and functional custom apparel. Whether you’re a business, brand, band, or event organizer, staying on top of 2025’s hottest summer merch trends will help you create eye-catching designs that customers actually want to wear.

At Pulse Merch, we specialize in high-quality screen printing and embroidery, servicing St. George, Cedar City, and all of Southern Utah. From breathable t-shirts to stylish hats and eco-friendly materials, here’s a look at the must-have custom apparel for summer 2025.


The Top Custom Apparel Trends for Summer 2025

☀️ 1. Lightweight Performance Tees – Stay Cool & Comfortable

As summer gets hotter, the demand for moisture-wicking and breathable fabrics is higher than ever. Performance tees made from poly-blends, recycled materials, and sweat-wicking fabric are the go-to summer choice for businesses and brands.

Why They’re a Must-Have:
✔️ Lightweight & breathable – Perfect for outdoor events and summer promotions.
✔️ Sweat-wicking technology – Keeps wearers cool and dry.
✔️ Eco-friendly options – Recycled polyester and organic cotton blends are trending.

👉 Need high-quality summer t-shirts? Get a Quote from Pulse Merch


🌴 2. Oversized & Relaxed Fit T-Shirts – The Streetwear Staple

Oversized tees are making a huge comeback in 2025, blending comfort with casual streetwear appeal. This trend is perfect for brands looking to create fashion-forward custom merch.

Why Oversized T-Shirts Are Trending:
✔️ Perfect for bold, oversized prints and designs.
✔️ Trendy in the streetwear and music scene.
✔️ Unisex and universally flattering.

Best for:
✔️ Music festivals & band merch
✔️ Skate & surf brands
✔️ Lifestyle and streetwear brands


🧢 3. Custom Hats – Trucker Caps & Dad Hats Dominate

Hats remain one of the most popular and profitable merch items, and in 2025, trucker caps and dad hats continue to reign supreme. These styles offer a laid-back, versatile look that complements any outfit.

Why Custom Hats Are a Summer Must-Have:
✔️ Practical for sun protection – Perfect for outdoor events, golf tournaments, and festivals.
✔️ Easy to customize with embroidery or patches.
✔️ Great for brand visibility & promotional giveaways.

Most Popular Hat Styles for Summer 2025:
✔️ Trucker Hats – Breathable mesh back, bold front panel for branding.
✔️ Dad Hats – Relaxed, curved brim style for a casual look.
✔️ Bucket Hats – A throwback trend making a major comeback!

👉 Need custom hats for summer promotions? Get a Quote from Pulse Merch


♻️ 4. Sustainable & Eco-Friendly Custom Merch

Sustainability is no longer just a trend—it’s an expectation. In 2025, more brands are opting for eco-conscious materials, making sustainability a key factor in custom apparel choices.

Trending Sustainable Fabrics:
✔️ Organic cotton – Grown without harmful pesticides.
✔️ Recycled polyester – Made from repurposed plastic bottles.
✔️ Bamboo blends – Soft, breathable, and biodegradable.

Best for:
✔️ Earth-conscious brands & eco-friendly events
✔️ Yoga studios, fitness brands, and outdoor companies
✔️ Sustainable corporate giveaways


🏖 5. Custom Swimwear & Activewear – The Ultimate Summer Statement

Custom swimwear and activewear is growing in popularity, offering brands a fresh way to promote themselves in the summer. Branded board shorts, bikinis, and athletic sets are perfect for companies looking to stand out at the beach, gym, or festival scene.

Why This Trend is Heating Up:
✔️ Perfect for fitness brands & surf shops.
✔️ Unique, eye-catching branding opportunity.
✔️ Ideal for summer promotions & influencer collabs.


How Pulse Merch Helps You Stay on Trend in 2025

At Pulse Merch, we specialize in premium screen printing and embroidery, helping businesses, brands, and events create high-quality, trendy custom merch. Whether you need moisture-wicking t-shirts, oversized streetwear, or eco-friendly apparel, we’ll make sure your brand stays ahead of the summer trends.


🎨 Why Choose Pulse Merch?

✔️ High-Quality Printing & Embroidery – Long-lasting, vibrant prints.
✔️ Fast Turnaround & Local Service – Helping businesses in St. George & Cedar City get their summer merch on time.
✔️ Eco-Friendly & Sustainable Options – Stay on trend with sustainable apparel choices.
✔️ Wide Selection of Styles & Customization – From t-shirts to hats to swimwear.


Get Your Custom Summer Merch for 2025 – Order Today!

Want to create trendy, high-quality summer merch for your brand? Whether you need lightweight performance tees, trucker hats, or sustainable apparel, Pulse Merch has you covered.

📦 Servicing St. George, Cedar City & Nationwide
👉 Get a Quote | Call or Email Us Today!

Next
Next

Think Tanks: 5 Custom-Ready Summer Tanks That Actually Get Worn